Our Story
We’re the company that creates products we actually want to use. Revolutionary concept, we know.
The Hyva Paska Philosophy
“Hyva Paska” translates to “good stuff” in Finnish. The name was chosen by our founders—two remarkably entrepreneurial beings who arrived on Earth with nothing but superior aesthetic sensibilities and a profound disappointment in local consumer goods. They could have chosen something more corporate-friendly, but where’s the fun in that?
Having observed Earth’s consumer landscape with the detached fascination of anthropologists studying particularly inefficient ants, they concluded that most products were designed by beings who had clearly never used them. Their solution? Create products they’d actually want to use themselves, starting with the Sassy Wr\u00e4p WRAP—because even advanced civilizations appreciate good design.
Our Values
- Uncompromising standards
- Intelligent solutions
- Long-term thinking
- Exceptional craftsmanship
Our Mission
To create products so good, you’ll wonder how you lived without them. Then you’ll wonder why nobody thought of this before. (Spoiler: they probably did, they just didn’t execute it properly.)
“We use everything we make. If we wouldn’t buy it, why would you? It’s really that simple.”
— The Hyva Paska Philosophy