Hyva Paska
Brand Portfolio
We create the products we wish existed – because settling for mediocre isn’t in our vocabulary. Each brand solves real problems with unapologetic excellence.
Our Current Lineup
Real products, real solutions, really launching soon
Sassy Wräp
Machine-washable elastic covers for toys, bottles, and anything that gets grubby. The original good stuff.
Daddy's Ekstra Hip
Velcroed waist attachment with padding for comfortable child carrying. Because your back deserves better.
Schnopp Clip
Spring-loaded construction clip that works like a snap bracelet. For when regular clips just aren’t satisfying enough.
Flöde
Glass water pipe with removable silicone bottom for easy cleaning. Finally, maintenance made simple.
KatMat
Revolutionary cat litter mat with fjord-inspired channels. Because cats deserve Norwegian engineering.
Mirri Gløw
Smart beauty mirror with air purification. Hollywood lighting meets alien atmospheric engineering.
Future Brand Concepts
Six brand concepts in development. Each one designed to make you wonder how you lived without it.
Turva
Smart safety solutions like the Sassy Safety Sleeve – because protecting what matters shouldn’t require a PhD in parenting.
Kiire
Fast-acting wellness solutions for busy lives. (“Kiire” = “rush” in Finnish, because ain’t nobody got time for slow results.)
Nopea
Quick-prep culinary tools for the impatient chef. (“Nopea” = “fast” in Finnish, because gourmet shouldn’t take forever.)
Laiska
Effortless comfort products for the professionally lazy. (“Laiska” = “lazy” in Finnish, and we’re not ashamed to optimize for it.)
Hullu
Wildly practical travel gear for adventurous spirits. (“Hullu” = “crazy” in Finnish, because normal travel gear is boring.)
Hassu
Delightfully ridiculous products that make life more fun. (“Hassu” = “funny/silly” in Finnish, because adulting is overrated.)
What Unites Our Brands
The common thread? We don’t do “good enough.” We do good stuff.
Obsessively Better
We don’t just meet standards – we set them. Then we raise the bar again.
Thoughtfully Disruptive
We solve problems others ignore, with solutions that make perfect sense in hindsight.
Future-Friendly
Good for you, good for the planet. Because short-term thinking is, frankly, not our thing.
The Good Stuff Chronicles
Behind-the-scenes stories, product development insights, and the occasional rant about why most things suck.
Why Everything Needs a Washable Cover
The origin story of the Sassy Safety Sleeve and why we think most baby products are missing the point entirely.
Finnish Words as Brand Names: A Guide
How we turned “lazy,” “crazy,” and “rush” into premium brand identities. Marketing genius or linguistic chaos?
The Problem with Baby Products
A rant about overpriced plastic, unnecessary complexity, and why parents deserve better. Spoiler: it’s all fixable.
Ready for Something Better?
Stop settling. Start expecting more. Our brands are launching soon, and honestly, it’s about time.
Learn Our Story